Analyse and evaluate both existing and potential social media activities and strategies.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification,
Educate and prepare key messaging and presentation material for senior management.
Collaborate with internal stakeholders (legal, customer support, product management etc) to provide support to their initiators.
Actively engage in industry activities and interaction, chats, blogs, wikis, video sharing, etc to promote corporate messaging and increase brand awareness, which will drive brand traffic to company website.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages target audience.
Create editorial calendars and syndication schedules.
Employ the use of Social Networking Analysis Tools (SNAT) to measure the effectiveness of different channels. The social media manager will use TwitterCounter, Google Analytics, and other tools to measure click-through and measure traffic activity.
The successful candidate MUST be able to promote programmes on Social Media Networks such as:
Product Campaign Management
Digital planning and Media implementation
Web analytics, Google Analytics, TwitterCounter, etc
On-line Reputation Management (ORM)
Content Development and uploading to the website
Search Engine Marketing (SEM)
Search Engine Optimizing (SEO)
Bachelor’s Degree or HND
Highly creative, enterprising and self-motivated.
A track record of performance excellence meeting targets and obligations.
Strong analytical planning, forecasting and research skills
Excellent communication and writing skills.
Must excel at online research, possess excellent writing skills and have ability to create editorial content at a short notice
Proficient in Microsoft office products.
Ability to integrate social media into broader marketing.
Ability to identify threats and opportunities within the user generated content space and make quick decisions.
Experience in integrating content into multiple social distribution channels.
Abuja Residents preferred.
Ability to take initiative and work with little supervision.
Ability to manage multiple priorities and demanding time frame
Knowledge and understanding of technology, search, new trends and the latest on social media innovation.
Must be media-savvy (Active on Social Media). Proven track record of listening and engaging with the online community.
How to Apply Interested and qualified candidates should forward their CVs as an attachment in PDF and MS WORD formats ONLY to: [email protected] stating the position applied for in the subject of the mail. Cover letters should be the mail content. Subject of the mail MUST be: Your full names and present location.
Candidates who do not meet these criteria NEED not apply.