Listing Info Job Description About Philips Africa
Philips Africa comprises all 54 countries of Africa, from the Cape to Cairo, and from the Atlantic to the Indian Ocean. Philips Africa is headquartered in Johannesburg, South Africa and it has presence in seven other African countries, in the cities of Accra, Algiers, Casablanca, Cairo, Lagos, Nairobi and Tunis. Philips Africa is definitely one of the growth drivers for Philips.
Why Choose Philips
If you share our passion for introducing meaningful innovations and our commitment to delivering superb end-user experiences, a marketing job at Philips will give you the satisfaction and reward you are looking for. You’ll be working at the leading edge of marketing, with access to all the essential ingredients for success – in-depth user insights, detailed market research /analytics and brand-leading products and services. You’ll have the freedom to think entrepreneurially, exploring new ideas and concepts in the world of internet marketing such as geo-targeting, social media optimization and social customer relationship management. And you’ll be doing it in a company that consistently has its finger on the pulse of what customers and consumers want in terms of new experiences, products and services. To help you achieve your full marketing potential, we help you in your career every step of the way – with challenging assignments that allow you to deepen or broaden your marketing expertise and experience.
Product Marketing Manager Lighting
Reports to : Marketing Manager Lighting
Aim Of The Job
To maximize sales and margin of Philips Lighting in country. To help maximizing the Philips brand value in a country. Select and/or (help) develop the best solutions and tools to support the local sales and the Philips brand within a certain segment.
Tasks And Responsibilities
Create and implement Philips Lighting’s (integrated) regional marketing strategy.
Execute and drive local Marketing plans with local adaptations. Assuring the right balance between needs and interests of all customers and internal stakeholders.
Plan, organize and facilitate the annual Strategic- and AOP the local planning process with regards to Marketing.
Drive Prod./Segment sales targets and initiate corrective marketing actions where needed (with sales mgt.).
Assure best quality of local marketing activities and effective use of resources (people, budgets).
Provide local sales support with development of sales plans and dedicated tools and training.
Deploy and implement the regional pricing strategy (Lighting).
Initiate and realize local or regional marketing actions and promotions in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.
Track and analyse competitor strategy and actions.
Manage phase in/phase out (PIPO) process to fulfil market needs and technological trends
In cooperation with marcom officer; work on managing promotional activities needed within the ranges under his responsibility.
Manage product quality issues.
Manage and maintain trade portfolio across the region.
Gather necessary information to build a well-documented overview on all competitor activities within the region.
Provide local sales support with dedicated product launch tools and training (internal and external)
Quality of local product data and product information (SAP/Prisma, pricelist, catalog, brochures, e-biz..etc..) Internal relations: