Opening for a Brand Executive at GlaxoSmithKline (GSK), Lagos

Listing Info
Job Description
GlaxoSmithKline (GSK), one of the world’s leading research based pharmaceutical and health-care companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. GSK employs over 97,000 employees in over 100 countries worldwide.

GlaxoSmithKline Consumer Nigeria Plc is one of Africa’s largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena, etc.

GlaxoSmithKline (GSK) Is Recruiting To Fill The Below Position

Job Title: Brand Executive GI

Job Code: WD21493
Location: Ilupeju, Lagos
Functional Area: Marketing

The Successful Candidate Will Have The Following Responsibilities

    • Undertake the day-to-day and medium term strategic marketing of the Gastro Intestinal tract brands (Andrews Liver Salts) in order to achieve growth-, profit- and marketing objectives, within a three year planning horizon.
    • Develop short and medium term marketing plans by:
    • Utilizing processes and formats as formulated in the Marketing Way.
    • Liaising with aligned agencies and internal customers to elicit constructive input
    • Thoroughly evaluating the current brand situation and developing proposals to counter potential threats and capitalize on potential opportunities.
    • Manage the marketing mix by:
    • Initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan, within the framework of the Marketing Way Programme.
    • Exercise control over the marketing process by:
    • Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
    • Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
    • Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.
    • Progress new product development by:
    • Collaborating with Category Teams, external and internal customers in order to identify potential new product opportunities.
    • Presenting for approval a formal evaluation of the new product opportunity.
    • Managing and co-ordinating cross-functional activities required to launch product.
    • Monitor sales performance and collaborate with Sales Management in developing plans that will ensure brand performance in line with agreed budgets.
    • Co-ordinate the day-to-day activities required to effectively execute agreed advertising or promotional activity.

Basic Qualifications

    • A degree as well as 3 -4 years FMCG Brand Management experience
    • Sound strategic marketing skills required as well as good general business and financial acumen
    • Strong inter-personal and communication skills

Preferred Qualifications

    • A degree as well as 3 -4 years FMCG Brand Management experience
    • Sound strategic marketing skills required as well as good general business and financial acumen
    • Strong inter-personal and communication skills.

Application Closing Date
Not Stated.

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