Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the approved company’s products and services.
Optimize website content for keywords and conversions
Manage SEO campaigns for outbound and incoming traffic including generating reports and conducting website audit
Regularly give feedback insights gained from social media monitoring to the Sales, Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Posting on relevant blogs, and seeding content into social applications if required
Manage presence in social networking sites as campaign requires
Manage social media campaigns and day-to-day activities
Keep up with industry-wide SEO best practices
Collaborate with sales and marketing team to develop and implement effective SEO strategies.
Keep up with constantly changing SEO standards
Use in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, Twitter, YouTube, etc.) and how they can be deployed in different scenarios
Effectively communicate information and ideas in written and verbal format
Monitor trends in social media tools and applications