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Category Manager, Home Care at Unilever Nigeria Plc


Unilever Nigeria Plc – Welcome to Unilever, a global multinational and fast-moving consumer goods (FMCG) company with products sold in over 190 countries and more than 2 billion consumers across the world who use our amazing products everyday!

We are recruiting to fill the position below:



Job Title: Category Manager, Home Care

Job ID: R-33862
Location: Lagos

Main Purpose

  • Mainly responsible for the deployment and execution of category marketing plans across multiple platforms.
  • Manage and grow Home Care category through category-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms
  • Achieve category share and profitable NPS/profit growth targets through translation of category & marketing plans into market-implementation and customer plans (with potential for tailor-made activities).
  • Champion the consumer needs and category passion within the overall business
  • Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow category share
  • Deliver market and customer-knowledge driven input into innovation platform projects and category planning to ensure requirements of brands will be met in the future.
  • Lead market implementation of those platforms and develop world-class activation mix.

Main Accountabilities

  • Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
  • Represent product (insights), category strategy and product quality requirements on the cross-functional discounter team
  • Champion optimal launch of innovation platform
  • Work with communication team to ensure single minded communication message is created in line with the category building communication plan, consistent with category needs.
  • Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
  • Develop & lead implementation of activation platforms and ideas based on the category vision plan and work with agencies for RM, PR, BTL deliverables for the category.
  • Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
  • Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
  • Pro-actively feed market, category and customer requirements into platform innovation projects

Critical success Factors for the Job
Relevant Experience (Essential):

  • Four (4) to (6) six years relevant experience in category management in a Fast-Moving-Consumer Goods (FMCG) environment.
  • Business Management and Category development experience will be an added advantage.
  • Good understanding of Business Financial with the view of growing profitable brands.

Key Competencies (SOL’s):

  • Purpose & Service
  • Personal Mastery
  • Agility
  • Business Acumen
  • Talent Catalyst
  • Consumer Love
  • Passion for High Performance.

Functional Skills:

  • Show Empathy & Curiosity
  • Generate Powerful Insight
  • Design & Nurture Exceptional Product Experiences
  • Lead & Inspire Bold Creative Work
  • Create Agile Integrated Engagement Plans
  • Executive Flawlessly, Track & Optimize.
  • Transform Data Into Action
  • Craft and Champion Purposeful Brands
  • Create Focused Growth Strategies and Plan
  • Generate Breakthrough Ideas

Other Functional Skills:

  • Category Management
  • Information Management
  • Marketing.

General Skills:

  • Business strategy and formulation
  • Business Planning and implementation
  • Project Management
  • Change Management
  • Commercial Acumen.

Key Environment
Internal Stakeholders the role interface with:

  • Category Leads
  • CD Director
  • CCBTs
  • Supply Chain
  • MIS Manager
  • R & D
  • Regulatory Affairs
  • Finance
  • Quality.
  • Brand Managers and Assistants
  • Key Account Managers
  • Channel & Category Development Managers
  • CCM & CMI

External Stakeholders the role interface with:

  • Brand Agencies
  • Media Agencies
  • Pack Design
  • Marketing Research Agencies
  • Public Relation Consultancy as required.



How to Apply
Interested and qualified candidates should:
Click here to apply

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