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Business Development Representative at International Breweries Plc


AB InBev is the world’s leading brewer. We produce over 500 beers, including world-famous brands such as Budweiser, Stella Artois and Corona. Local Africa brands such as Carling Black Label, Hero, Kilimanjaro, 2M, Eagle and we want like-minded, hard-working and passionate people to join our teams in Africa.

We are recruiting to fill the position below:


Job Title: Business Development Representative – High End

Reference ID: 30009456
Location: Isolo Depot, Lagos
Employment Type: Full Time

Job Purpose

  • Opportunity exists for a Business Development Representative – High End in our Sales team. The Business Development Representative – High End position is responsible for supporting the team to drive sales volumes.
  • The job holder will generate orders, maintain standards, identify, and ensure growth within a channel/ customer in order to drive sales volumes, brand loyalty, in-outlet execution and customer service excellence.

Duties and Responsibilities
Amongst other duties, the job holder will be responsible for the following:

  • Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets
  • Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity. 3. Identify sales prospects and contacts these and other accounts as assigned.
  • Develop new and incremental contract business
  • Persuade customers to stock products
  • Co-ordinate shipping schedules and delivery of products
  • Ensure products/ brands are available widely in assigned sales area
  • Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programmes.
  • Prepare for and attend exhibitions, regional, and national promotional opportunities.
  • Develop and update knowledge of Company’s and competitors’ products and speak with other sales and marketing personnel to work out the best methods of promoting products
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity
  • Maintain sales records and up to date activity on progress to provide accurate forecasting reports
  • Oversee the execution, activations and manage relationships in Spiritual Homes in sales areas
  • Execute Top Influential POCs with QD Materials available for the area in line with execution standards
  • Drive draught operations in POCs where we have installed draught taps
  • Build and maintain very good relationships between POCs in the sales area and International Breweries.
  • Align overall territory plans to national plans.
  • Ensure that territories are resourced appropriately
  • Utilize competitive information and marketplace data where appropriate to close orders.
  • Establish rapport and maintains contact with contract clients and potential clients.
  • Note customers’ reactions to new products and relay information back to Head of Department
  • Ensure loyalty of existing customers
  • Discuss prices, after-sales customer service, guarantee and delivery schedules with customers
  • Position products with the customer, discuss customer benefits, confirm pricing, handle objections and close orders
  • Perform other job-related duties as assigned.

Qualifications and Experience
The occupant of this position should possess:

  • HND / University Degree in Sales, Marketing, Administration or related field
  • Minimum of 3 years’ work experience in similar field
  • Good product knowledge.
  • Possession of a drivers license with a clean record.

Key Competencies and Attributes:

  • Ability to gather data, compile information, analyse, interpret sales activities and prepare reports.
  • Ability to prepare routine administrative paperwork.
  • Knowledge of planning and scheduling techniques.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to persuade and influence others.
  • Ability to work effectively within a team and as an individual
  • Excellent verbal and written communication skills
  • Persuasive, persistent, methodical; able to present winning sales arguments to customers, defend pricing and handle objections
  • Time management and excellent negotiation skills
  • Working hours can be long and irregular and may include evening work.
  • May spend a lot of time traveling from one location to another.
  • Ability to utilize advertising and/ or sales promotion techniques.
  • Ability to analyse and solve problems.
  • Ability to plan, organize, and implement a range of sales promotion programmes and/or events.
  • Knowledge of sales documentation methods and procedures
  • Knowledge of customer service standards and procedures.
  • Ability to identify and/or follow up sales leads and referrals.



How to Apply
Interested and qualified candidates should:
Click here to apply


Application Deadline  8th April, 2022.

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